Jessica Joy

Jessica Joy is a full-time student in the Data Science and Analytics program at Georgetown University. She earned her Bachelor of Science in Financial Economics from Binghamton University in 2020. Before joining the DSAN program, she worked as a senior data analyst at EssenceMediacom, a marketing agency in New York City, where she contributed to various projects, including Marketing Mix Models and ad optimizations. She is excited to further develop her data skills and apply them to other industries.

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Education

Georgetown University
MS Data Science and Analytics | Expected December 2025

  • GPA: 4.00/4.00
  • Involvement/Activities:
    • Women in Data Science, Leadership Committee
  • Relevant Coursework:
    • Probabilistic Modeling and Statistical Learning
    • Computational Linguistics with Advanced Python
    • Advanced Data Visualization
    • Neural Networks

Binghamton University
BS Financial Economics | May 2020

  • Major GPA: 3.78/4.00
  • Involvement/Activities:
    • Alpha Epsilon Phi, Treasury Committee
    • Helping Hand Project, Founding Member
    • Study Abroad: Universidad Pontificia Comillas | Madrid, Spain
  • Relevant Coursework:
    • Econometric Methods
    • Economic Forecasting

Professional Experience

EssenceMediacom: Senior Analyst, Data Science and Modeling
New York, NY | June 2021 – August 2024

  • Developed end-to-end Marketing Mix Models (MMM) for major clients, improving data processing and efficiency of 10M+ rows of creative data using Python, R, and SQL. Applied multiple linear regression modeling and validation to create final deliverables of actionable insights, resulting in increased marketing ROI.
  • Constructed a budget allocation tool using marketing mix model outputs, optimizing media mix strategies and driving up to a 30% increase in incremental revenue growth for clients.
  • Provided strategic consultation to Dell, leveraging vision AI data and advanced machine learning algorithms (Linear/Logistic Regression, K-Means Clustering, PCA) to analyze 200+ variables, potentially increasing KPIs by 130% through creative attribute optimization.
  • Strengthened new business pitches by building a database of 70+ marketing metrics for the “Remarkability Index,” effectively evaluating investments and securing new clients.

Binghamton University Student Athlete Success Center: Economics Tutor
Binghamton, NY | August 2019 – December 2019

  • Tutored one-on-one sessions with Binghamton’s Division 1 athletes in various economics courses including Microeconomic Theory and Macroeconomics
  • Prepared activities for students to engage interest and improve understanding of concepts
  • Communicated with professors to determine which topics hold the most importance

CRC Group: Broker Intern
Woodbury, NY | June 2019 – August 2019

  • Analyzed and audited policies and endorsement data of current clients to ensure accuracy
  • Supported marketing team in streamlining the quoting and binding process for new and renewal accounts, contributing to a reduction in processing time
  • Collaborated closely with brokers to assist in their daily workflow
  • Conducted visits to insurance carriers and retail brokers to gain insights on policies and coverage for new business

ARC Excess & Surplus: Insurance Underwriting Intern
Jericho, NY | August 2018 – December 2018

  • Updated and managed underwriting data systems, ensuring timely analysis and decision-making for over 100 accounts
  • Monitored and tracked policy transactions (quotes, renewals, binders) to ensure on-time issuance
  • Facilitated communication between clients and underwriters, ensuring underwriting decisions, proposals, and status updates were clearly documented and shared

Certifications

New York City Data Science Academy: Data Science Fellow New York, NY | January 2021 – April 2021